Sports equipment brand Le Coq Sportif has enrolled hunky rugby players Frédéric Michalak from France and Sergio Parisse from Italy (and Argentina) to star in its ad campaigns.

A part of the campaign is made of short online videos that try too hard at being funny. The gist is that a sleezy sports agent tries to get our rugby players to do the worst, so that he can reap a bigger profit out of them.

For instance, in the video below, the agent corners Sergio Parisse in the showers and tries to convince him to shoot a "sex tape video à la Paris Hilton". The agent tells Sergio:

" C'mon, pull down your briefs, it 'll only take 5 minutes".

What is actually funny is that Sergio does not obey his agent, in this video. But he does pull down his briefs in the 2008 Dieux du Stade calendar.

Will Sergio Parisse manage to keep his dignity intact?